Build a Unique App:

One of the easiest ways to stand out in the App Store is to create an app that is unique and in the style of your own brand.

Leverage Your Mobile Website:

If you have a mobile website that gets a modest amount of traffic, then it’s time to use that to your app’s advantage.

Those people who visits your website are the ideal candidates for a ‘targeted group’ who will be happy to use your app right from the get go.

Take extra care while working on the architecture and think how you can make it easy for your users to spot your app.

Add a link of your mobile app in your customer service emails:

The great thing about customer service emails is that, they tend to go to the main email address of the customer. Like customer service inquiries, customers look for these emails also.

This is a great place to give the customer a quick notice, about another related app.

Email marketing:

Email marketing is one of the most effective ways of driving traffic, building advocacy, and converting leads to users / customers.

Build a newsletter and offer your potential users information that is useful and valuable to them.

Your customers will respect you for it and eventually be more inclined to download your app.

E-mail Marketing

Add a link of your mobile app in your social media profile:

People spend most of their time on a social media website. Social media can benefit your app business in many ways i.e. it not only boosts your brand awareness, but also captures the personal side of your brand that will pull the right audience for your app.

Maintaining Loyal Users:

One of the oldest tricks used in the marketing is to greet the loyal users with added advantages.

Through your app, you can send push notifications to your users offering them various benefits.

Depending on your app business, the benefits can range from extra lives in a game to a certain discount on a product or service.

Build a MVP:

Apps are simple products. They are often intended to do one thing, which rise the sales of your business.

That means that even more than a start up, you need to build a MVP (Minimum Viable Product) to confirm or your market research.

Your app should be simple but polished, allowing to do something proficiently while having an elegant design.


The most common and free way of self-marketing is through your own app empire.

You can introduce users to the different apps that exists within your app network through internal banners, push notifications and links that are set within each of your apps.

By allowing your existing users to click through and try your other apps, you are increasing your app downloads and usage per app.

ASO (App Store Optimization):

App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to your potential customers.

Having a keyword in your title can improve your app’s search ranking.

App store Optimization


We hope the above-mentioned tips have spurred on some new ideas to help you with your mobile app marketing. As always please share your comments and any new ideas. Thanks.