Category: Mobile Application


Mobile UI Design tips to enhance your app’s User Experience

480Mobile Application

Make It Interactive:

Users always prefer an interactive user interface. It’s critical to maintain consistency in the flow of data and ensure smooth execution of functionalities within any application.

Make sure that You Are Targeting a Variety Of Users:

While designing a user interface for mobile application, one must make sure that he/she is designing for both the novice and expert mobile users.

The novice users go through the application slowly and tend to make touch mistakes quite often.

On the other hand, the expert users are well-versed with the nature of mobile application, the integrated elements and their functions, so they can move through the application easily and efficiently.

So, the user interface design should be accessible freely for the distinct user groups i.e. enhanced efficiency for the expert users, and must be simple and informative for the novice users.

Ideal Button Size:

In general, the button size in a mobile interface is minimal to a finger size.

However, if we keenly notice the user’s behavior, it can be observed that most of the users feel that operating a mobile device via their thumb augments handy access to the interface.

So, while designing the user interface for an application, designers should use proper button size and gap between the buttons to keep the touch faults at bay.

Popular Icons:

There are myriads of icons available nowadays, and most of the users are familiar with these icons, as they have been integrated on several gadgets.

Therefore, using such commonly used icons in the application will help you to make your app UI more natural.

Popular Icons

Use Large, Readable Fonts and Font Styles:

The designers must keep the font as big as possible without losing the balance with other screen features.

Integrate Back Button According To Your Platform Expectations:

If you are developing an iOS application, then it will be appropriate if you integrate the back button on the top-left corner as users expect it on that position only.

By following the OS-specific actions, and position of the back button, you can develop an interface that can stand up to the user’s expectations.

Use High Resolution Images:

To provide a high quality application, you must switch your low-resolution images into the more vivid, high-resolution images.

For instance, designing images with 264 ppi or more will make the interface appear more natural and attractive. This resolution will look great even on large-screen devices that come with higher resolution.

However, vector based images prove to be an excellent approach as it has the capacity to auto scale, in order to gratify certain resolution.

High Resolution Image


We hope that you find these tips to be resourceful. Thanks for reading. Please share this article and also your ideas as comments.


Tips for promoting mobile app

180Mobile Application

Build a Unique App:

One of the easiest ways to stand out in the App Store is to create an app that is unique and in the style of your own brand.

Leverage Your Mobile Website:

If you have a mobile website that gets a modest amount of traffic, then it’s time to use that to your app’s advantage.

Those people who visits your website are the ideal candidates for a ‘targeted group’ who will be happy to use your app right from the get go.

Take extra care while working on the architecture and think how you can make it easy for your users to spot your app.

Add a link of your mobile app in your customer service emails:

The great thing about customer service emails is that, they tend to go to the main email address of the customer. Like customer service inquiries, customers look for these emails also.

This is a great place to give the customer a quick notice, about another related app.

Email marketing:

Email marketing is one of the most effective ways of driving traffic, building advocacy, and converting leads to users / customers.

Build a newsletter and offer your potential users information that is useful and valuable to them.

Your customers will respect you for it and eventually be more inclined to download your app.

E-mail Marketing

Add a link of your mobile app in your social media profile:

People spend most of their time on a social media website. Social media can benefit your app business in many ways i.e. it not only boosts your brand awareness, but also captures the personal side of your brand that will pull the right audience for your app.

Maintaining Loyal Users:

One of the oldest tricks used in the marketing is to greet the loyal users with added advantages.

Through your app, you can send push notifications to your users offering them various benefits.

Depending on your app business, the benefits can range from extra lives in a game to a certain discount on a product or service.

Build a MVP:

Apps are simple products. They are often intended to do one thing, which rise the sales of your business.

That means that even more than a start up, you need to build a MVP (Minimum Viable Product) to confirm or your market research.

Your app should be simple but polished, allowing to do something proficiently while having an elegant design.


The most common and free way of self-marketing is through your own app empire.

You can introduce users to the different apps that exists within your app network through internal banners, push notifications and links that are set within each of your apps.

By allowing your existing users to click through and try your other apps, you are increasing your app downloads and usage per app.

ASO (App Store Optimization):

App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to your potential customers.

Having a keyword in your title can improve your app’s search ranking.

App store Optimization


We hope the above-mentioned tips have spurred on some new ideas to help you with your mobile app marketing. As always please share your comments and any new ideas. Thanks.


Latest mobile app development trends in 2016

160Mobile Application

Mobile App Security:

In 2015, we have seen a vivid increase in data breaches and hacker attacks that affected a wide range of organizations. This is shocking, since most of the mobile applications save sensitive and private data on their servers with little security.

As hackers try to look out for security gaps on popular applications, mobile app industry needs to increase and maintain their focus heavily on mobile security, to make sure that there are no security cracks and data leaks caused by carelessness.

Better User Experience:

With Apple and Android introducing different screen sizes for their devices, mobile app developers have to make sure that the mobile apps which they develop would work seamlessly across all devices and screen sizes.

Cloud and Mobile Applications:

Cloud computing and technologies are already playing a vital role in the tech industry.

Recently, many mobile applications have started to use cloud resources and also most developers have started to build apps on the cloud. These apps can be easily used on various mobile platforms.

Cloud platform helps the developers to keep the app size small with most of the space requirements handled via the cloud.

Using cloud support, maintaining the bandwidth and required memory space become more easy thereby adding a lot of value. Users can access their apps across multiple devices, irrespective of their locations and availability of device. Moreover, it will also help developers to easily sync data across a large spectrum of devices occupying the Cloud platform.

cloud and mobile applications

IoT(Internet of Things) taking Center Stage:

Internet of Things is advancing fastly with the world of technology.In the latest trends, IoT has grown rapidly with more and more smart devices and wearables in the market.

With Google Glass and Apple watch already making a huge lift in the market, it is no wonder the Internet of Things and the wearable technology are gaining great popularity.

IoT has taken apps beyond smartphones and tablets to other devices that we use daily.

As the demand for smart devices increase, app developers have to enhance their focus from smartphones to building apps for a variety of smart devices.

Internet of things

Mobile Apps for 3D Printing :

3D printing for mobile apps is expected to grow in 2016 with more and more people wanting to build mobile apps for 3D modeling and printing.

Augmented Reality based solutions:

In 2016, various businesses have started to adopt augmented reality to develop mobile apps, since it provides better user experience to the customers and engage them.

Augmented Reality offers incredible uses for developing mobile apps, as it integrates virtual data into the physical real world by utilizing an iPhone or an Android phone’s native features like compass, camera and GPS.


We hope this quick read, helped you gain some insight into the latest mobile app development trends and technologies. Please post your comments and add if we missed any hot topics. Thanks for sharing.


Testing plans and challenges for mobile applications

150Mobile Application

Testing plans and challenges for mobile applications

The increasing usage of smart phones, tablets and other mobile devices have fueled the growth of mobile applications thereby creating a strong need for mobile application testing. Mobile devices have become the predominant medium for communication worldwide.

The main goal of testing is not only to find errors, instead, it should be used to check whether the app works well, whether it meets the function as expected and it meet all the needs of users. In mobile application testing, you need to consider a mix of different techniques and methods as it provides unique challenges.

Also, you will need to think of various testing strategies that links different testing options that as a whole, delivers the best overall testing result, which matches the tradeoffs between cost, quality, and time-to-market.

In this blog post, we examine various testing options for mobile applications which you need to consider in determining your testing strategy.

Testing Plans:

The key challenges in testing mobile applications are,

  • To obtain significant market coverage, apps must run at least iOS or Android, ideally both.
  • To test an app on every single targeted mobile device is pretty hard, due to the multitude of manufacturers, models, screen densities, UIs and platform versions.
  • Any network-aware mobile app requires performance testing under a variety of protocol, bandwidth and load conditions. This is particularly necessary for those mobile apps which depend heavily on a back-end server.
Selecting Target Devices:

Target devices which are used for testing a mobile app should stabilize the need to optimize the duration and cost of testing process.

Emulators vs. Physical Devices:

Device emulators are extremely useful because they support rapid and efficient testing process. Device emulators are cost-effective, useful for basic application functionality testing, provide excellent options for network bypass and so on.

Also, Beta testing is a major area where emulators fail in comparison to physical mobile devices. Beta testing gives you a chance to test your mobile app for factors like,

  • Network density
  • How the app behaves on specific devices
  • How real-world users interact with the app
  • Different battery states on the devices
  • Multiple networks (Wi-Fi, 4G, 3G, etc.)

Testing challenges:

Mobile application testing primarily checks and ascertains the quality and performance of the final product. Following are the key challenges to be mindful about while testing a mobile app:

Device fragmentation:
  • Mobile applications are used on multiple devices and platforms, such as iPhone, Android, Windows Phone, BlackBerry, and more.
  • The testers experience major challenge to guarantee multi-device, multi-platform compatibility of the app on various devices, platforms, screen resolutions, memory sizes, and connectivity options etc.
  • During the testing process, the testers have to find out whether the app can be downloaded to the device, executed on the device, and act together with the back-end content infrastructure effectively.
  • When updates are completed, the testers have to make sure that the application can be pushed out and accepted by the end user.

Mobile App Testing on Cloud:

Cloud-based testing is a needed option for testing mobile applications. Cloud computing offers a web-based mobile testing environment, where applications can be deployed, tested, and managed effectively.

Cloud-based application testing delivers the following benefits, Cloud testing environments have the ability to support complex applications. It helps the problems of testing dynamic, complex, and differing applications in an in-house environment.

One of the main benefits of cloud testing is the amount of scalability it provides to control an application’s capacity threshold. It offers real-time testing results through which, the defects can be analyzed while the tests are running.

Mobile Security Needs


Scripting is the method of defining a test. It can be done either manually or automated. The test engineer can either write down the scripts and manually calculate whether a function tested in the test environment is a pass/fail or run automated scripts that in turn drive interaction with the device and application, which record the results.

Network Connectivity:

Most of the mobile applications depend on network connectivity to deliver rich functionality. Therefore, testing mobile apps in real network environments is very much important, to get the real picture and to evaluate the performance of the app.

Several network simulation tools are available to test mobile apps in various network speeds, bandwidths variations, etc., which can add great value to the testing activities. In addition to testing the app in a full internet connectivity scenario, some of the other factors should also be considered by the testers.

Data Encryption

The factors are,

  • Limited connectivity
  • Connectivity with high latency
  • No connectivity
  • Metered connectivity should also be taken into account

We hope that the testing strategies we highlighted above will be helpful in overcoming some of the obstacles of mobile application testing and also that it might help build quality mobile apps for your customers.


Common security mistakes committed by mobile app developers and fixes

70Mobile Application

Common security mistakes committed by mobile app developers and fixes

Mobile app security issues are of great importance for both developers and customers. Smartphones and tablets not only enter into people’s everyday life, but also it alters the way businesses consolidate their workflow. Security is an important feature and it should not be taken for granted while developing mobile applications.

In this blogpost, we will explain you some of the common security errors done by mobile app developers and the ways to elude them.

Underestimation of mobile security needs:

Software developers build an application with a set of advanced features and rich user interface, and in the meantime forget about security vulnerabilities.

In most cases, developers are not security experts and many functionalities like near field communication (NFC) and QR code readers, demand a better security level than a mobile app normally provides.

How to fix this issue ?

It is important for a developer to think about security beginning with the very early stages of the app development.

Mobile Security Needs

Weak Encryption:

  • Mobile applications allowing transmission of unencrypted or weakly encrypted data, which is more susceptible to attacks.
  • It is more important to use appropriate encryption methods to safeguard the sensitive data during its transfer from the app to the server and back.
  • Developers often miss to use proper encryption controls that protects the data. Due to this, the user’s face a type of hacking risk called “man-in-the-middle” attack.
  • Moreover, many app developers forget to turn on a pop-up alert that will warn an app user if they’re at the risk of eavesdropping.
How to fix this issue ?

Make sure that your app uses Secure Sockets Layer (SSL) encryption between the phone and the server. Then, make sure that your developer tests the app to see if it will stop working if an unauthorized third-party (known as a “proxy”) is stealing the information.

Hacker Attacks:

  • Without proper security, apps can be highly susceptible to hacking.
  • Two of the most popular types of hacks are called cross-site scripting (XSS) and SQL injection ( SQLi).
  • While these attacks are highly technical, the one thing you need to know is that both the hacks will essentially steal information i.e. XSS steals it from the user (passwords, logins, cookies, etc.) and SQLi steals information from the corporate databases (it can also delete sensitive information).
How to fix this issue ?

You need to make sure that the developer team is having the app tested against both types of hacks. There are a number of automated services out there that will do this for you. Also ask your developer if he/she is testing the app for all sort of vulnerabilities.

Server Side Vulnerabilities:

  • If the web server is inappropriately configured, third party users can easily gain unauthorized access to sensitive resources.
  • In order to work properly, Mobile apps have to communicate with a server, but the problem is this can open up the server to data breaches.
  • A typical mobile app needs the server only for a few functions. But, developers often mistakenly allow the servers to use/access lot of unnecessary data and processes from outside networks. This puts the server at risk.
How to fix this issue ?

To avoid this, the developer should be able to recognize exactly what is exposed by the server. All of these insecure data should be secured properly to prevent data breaches.

Risks with Advanced Features:

  • Developers are adding a lot of advanced functionalities into today’s mobile apps – like near field communication (NFC) and QR code readers. However, in many cases, developers fail to realize that these special features require a higher level of security.
  • Without the proper security precautions, they can expose the app to a whole new set of potential attacks.
How to fix this issue ?

You need to have a qualified security device that test the app’s advanced features against different types of hack attacks. This is the only way to ensure these features won’t undermine your security.

Unauthorized access:

  • Unauthorized access into a mobile application allows users to see the accounts of other users or even access deeper components of the system including administrative controls.
  • Unauthorized requests should be verified by the server and internal alerts should be triggered if there are a lot of such requests.
How to fix this issue ?

Software developers have to understand the specific device’s features from the data security point of view to be able to decide what components should or should not be included into the application, especially when these components are of third party origin.

Storing crucial data in the device memory:

One of the most common mistakes which mobile developers make while creating mobile applications is allowing the app to store confidential data on a device such as authentication information, PINs, details of the account which are often unencrypted.

Meanwhile, if the smart phone or tablet is lost, stolen or compromised, sensitive information may be misused, which potentially leads to significant financial losses.

Data Encryption

How to fix this issue ?

The best thing a developer can do is to allow the users to store the sensitive data only after it is properly encrypted or totally avoid storing crucial data in the device memory.

If the same location is shared with other apps, it makes the device even more accessible to hacker attacks. A much more secure practice is to obtain the data from the server each time the user logs into the app and to erase it after user log-out.


Your phone’s security doesn’t only depend on effective and up-to-date data protection technologies, but, there are things, like the one’s mentioned above, which are essentially under a developer’s control.

During every stage of the development process, keep app security in mind, such as app conceptualizing, defining system architecture, design, and writing the code, which helps to avoid dealing with major security faults in the future.

We hope this blog post helps you in identifying some common security mistakes made by mobile app developers and assists you in fixing some of those problems.

Stay alert and keep your sensitive data safe !